Tag Archives: Target

Boom On The Moon

You dudes know that I like to look at the night sky and talk about all the cool stuff up there.

Well, you should know that. If you’ve been around here more than once or twice. You have, haven’t you? Please say yes. I’m feeling very alone and scared now. I. . .


Never mind. All better now. Minor disturbance in the equilibrium As if no voices cried out and then vanished.

Which, depending on whether or not you believe in the theory of tiny little MoonMen living on the Moon is what happened just a week or so ago.

A meteoroid struck the surface of the moon recently, causing an explosion that was visible on Earth without the aid of a telescope, NASA reported Friday. But don’t be alarmed if you didn’t see it; it only lasted about a second.

“It exploded in a flash nearly 10 times as bright as anything we’ve ever seen before,” said Bill Cooke, of NASA’s Meteoroid Environment Office.

Yep. We’ve been keeping an eye on the moon for the last eight years or so, looking for exactly what happened up there on May 17. We’re looking at the moon, because it presents a big, old target without all that pesky atmosphere. Because, you see, said atmosphere has this actually quite beneficial habit of burning up a lot of the little rocks that are headed right at your head.

Scientists are watching the moon so they can get a better handle on when the Earth travels through debris clouds that we might need to worry about.

NASA says the meteoroid was about 40 kilograms and less than a meter wide, and it hit the moon’s surface at 56,000 mph. It glowed like a 4th magnitude star, NASA says, thanks to an explosion equivalent to 5 tons of TNT.

“It jumped right out at me, it was so bright,” said Ron Suggs of the Marshall Space Flight Center.

Cooke says Earth was pelted by meteoroids at about the same time, but they hit the moon because it has no atmosphere to protect it.

If you’re like me and you were wondering how there could be a visible explosion since, with no atmosphere there can be no oxidation and no flaming explosion like we’re used to seeing here on Earth. . . Well, worry no longer.

Turns out the visible reaction seen by astronomers wasn’t an explosion, but was, instead, a flash from the suddenly molten Moon rock meeting a meteoroid at approximately a gazillion miles an hour.

Science fact for the day.

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How To Make Yourself Happy

There’s a growing body of thought that says happiness isn’t something that happens to you, but something you can go out and get, something you can create. Happiness isn’t a place, but rather a state of mind.

You can make yourself happy. If only you decide you want to do it, and find the right way to go about it.

Gretchen Rubin is one of the most thought-provoking and influential writers on happiness. Her booksHappier at Home andThe Happiness Project were both instant New York Times bestsellers, and The Happiness Project has spent more than a year on the bestseller list.

At her blog, Rubin talks about ways she goes about researching happiness and testing out various theories in her own life. One of those ways is to take on a happiness project. That is, consider creating a plan to make yourself happy. People resolve to do things that will make themselves happy.

And, according to Rubin, the number-one thing that people resolve, the first thing that they say will make them happy once they start doing it is. . . making the bed.

Yes, really.

Now, it’s true that some people thrive on a little chaos. They find a disorderly room to be comfy and casual. When one of my friends was growing up, her mother made such a big deal of keeping the house clean that now my friend has gone far in the opposite direction. Very far. Most people, however, even if they may find it tough to keep things tidy, prefer to live in orderly surroundings.

It’s a Secret of Adulthood: for most people, outer order contributes to inner calm.

You dudes have no idea how many times I’ve tried to drive this lesson home to the young dudes in the house. You should see their desks. Well, no, maybe you shouldn’t see their desks. They’ve been known to drive strong men to drink, less-strong men to scream and just-plain men to run into the night, even when it’s daytime.

“Why do I have to make my bed? It’s just going to get messed up again tonight.”

If your little dude or dudette is older than six or so, you’ve definitely heard that sentiment. And, yes, it will get messy again, but for the time it’s not. . . It’s as if theirs is a whole different room.

Rubin is right. When my bed is made, my room looks more open, less crowded, less like a cave and more like a space in which someone might want to live.

When my desk is clean and neat, I just feel better. I feel like I can get things done. Mostly because I usually use the excuse of straightening up to procrastinate when I’ve got work to do. Still, there’s nothing to beat that neat-desk feeling.

It’s something that really is difficult to get across to those young enough that they don’t understand it intuitively, as most adults do. Outer order contributes to inner calm. 

Give it a try. Even if you can’t get the little dudette in your life to do it right now, at least making your own bed will leave you feeling better, happier and more ready to face the day.

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10* Things I Hate About You**

by Richard

If you dudes watch tv (and, would you be dudes did you not), you’ve no doubt noticed the following commercial screaming off your screens so many, many times.

After watching it the first time, I actually had to rewind the tv and watch it again. While, on the surface, I’m sure the folks who created the commercial like the sound of that, it wasn’t because it was so good. I just couldn’t believe any company could be so stupid as to run a commercial like that.

Here. Take a look and I’ll be right back to talk about it.

Yeah, so there’s that. I’m not even going to get started on the obvious misogyny of the whole thing, but let’s talk stereotypes. There’s so many in such a short period of time, I’m not even sure where to begin. Women only like romantic, smooshy movies. Men only like testosterone-fueled action movies. Really? No, not really.

The strangest thing I get out of the commercial is the implication that drinking a diet drink somehow makes you less of a man. As if there’s something wrong, something “limp” about drinking a coke with no calories. That’s bad, you see, but we put in 10 calories for our coke because we’re MEN! None of that wimpy healthy drink for us! We’re MEN! No one, no one at all, in the entire approval process thought this was a bad idea?

I get that this is supposed to be funny and ironic and all that. I get it. Really I do. But they’re wrong. The only thing I found myself laughing at was the poor people who actually came up with this ad.

Because, you see, here’s the big reason this ad is so wrong. In the majority of homes, women do the shopping. So a coke that advertises itself as not for 51 percent of the population has already lost a significant customer group. And if they don’t like it, they’re not going to buy it for the males in their households. So that’s a large portion of the remaining 49 percent gone as well. What? Dr. Pepper’s target demographic is the tiny section of men, aged 18-40, living alone? That’s a pretty small demographic.

Sure, predicating sales on a model of exclusivity can work, provided your business model is geared toward high prices selling at a lower total amount. But Dr. Pepper, like every other coke company in the world, has a business model geared toward selling large amounts of product. I just don’t see that happening.

So, really. What’s wrong with these dudes?

*or possibly fewer. Or maybe more. (Definitely fewer. A lot fewer.) I picked the title before I started writing. Bad habit. Sorry. I’ll try to get over that. And I’ll try to get over using all these *s. I understand they can be annoying. So. No more of those.

**Not you you. I was talking in general. And to the commercial. And, well, obviously I just blew the resolution not to use the * but I think it was understood that I was talking about not after this post. I mean that would be pretty silly of me to promise not to use something and then use it right after. I mean I’d have to be some sort of idiot dude to do something like that. And I’m not. Really.

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