Tag Archives: Publicity

Relationship Rules For Home And Office

“No man is an island entire of itself.” John Donne

It’s true, dudes. No matter how much it might irk us at times, we all are beholden to the many and various relationships we build, strengthen, destroy and recreate every single day. Heard the old saying, “It’s not what you know, it’s who you know?” Yeah, that’s relationships.

And relationships are built on feelings. Which, as we all know, is something with which all dudes are exceedingly comfortable dealing, especially around other people.

Not only at work, but, perhaps more importantly, in your personal life. Relationships are vitally important. A bad relationship with your spouse leads to divorce court, if you’re lucky. At work, a bad relationship will drag you down and keep you from advancement.

At home, a good relationship will lift you up from the muck and mire that is the lot of all men, allowing you to see the splendor that is shared joy. At work, a good relationship can help propel you to the top.

Which means it’s time for all dudes to get a move on and start working on their relationships. Hence, this little post right here.

“Relationships are an art, and most of us lack the skill and mastery to help break—or all together avoid—destructive patterns, disrespect, and deception. Far too many people also lack the ability to have productive connections with others—those that help you achieve goals, sharpen your mind, and generally uplift and enrich your life.”

That last was from Van Moody, author of the forthcoming The People Factor, and a motivational speaker who concentrates on building healthy relationships between people. I know this because he had his publicity people send me a big release about some of his rules for healthy relationships.

Photo by Quez Shipman of EQS Photography
Photo by Quez Shipman of EQS Photography

Of course, because he’s got a book coming out, he’s here to tell us that in the book he will detail some serious rules that, if followed, guarantee you a great relationship. I can’t speak to the verity of his implied guarantee, but I have looked over the abbreviated list of ideas his people sent along and they sound like some good stuff. I thought I’d share those with you right here.

Don’t hide: While secret identities might be fun in the movies, a person who harbors secrets, and hides their fears, and beliefs from others will never be able to enjoy an authentic relationship. Being real with others and even making yourself vulnerable from time to time can foster tremendous emotional connections, including all-important trust, and forge unbreakable bonds.

I love this idea, especially as it’s right up there at the very top. If we can’t be honest with the people closest to us, how can we expect them to give us what we really want, what we really need.
Don’t tweak the truth. Studies show that 10-30% of applicants admit to “tweaking” their resumes—that’s certainly no way to start an engagement with a new employer.  Whether at work or at home, lying—even small white lies—will do nothing but undermine and compromise any relationship. Instead, even slightly altering the truth is one of the most destructive forces that can permanently damage a personal or professional relationship.

I can’t emphasize this one enough. You might think it’s a victimless crime to inflate your experience, but it’s not. Consider what sort of attitude your boss will have toward you when she asks you to do something you’re supposed to be an expert at, but you have only a vague idea what to do. Trust? Not so much and that can’t be good.
Don’t rush and miss critical red flags. Understand that a relationship is a journey with changes in direction, twists and turns, and roadblocks along the way.  It’s imperative to pass through certain experiences and navigate through difficulties to learn from these situations and create a healthy outcome. Resist the desire to take shortcuts or race through certain aspects of a relationship. 

This is a tough one for me. I’m constantly watching conversational flow and jumping ahead in an attempt to cut out the boring stuff and get to where we both know it’s going to end up at the last. I’ve found people don’t actually enjoy being preempted like that. Take the time to get it right.
 Don’t force it. There’s an old R&B lyric that says, “If it don’t fit, don’t force it.” Despite the poor grammar, it is quite insightful in its simplicity. Relationships that create positive synergy through mutual respect and shared values are worth your investment.

By the same token, relationships that don’t work shouldn’t be kept around because you wish they would.
That’s all the room we’ve got for today, but we’ll be back with a few more rules for successful relationships tomorrow. Join me, won’t you?

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Marketing Plan*

Okay, dudes, so here’s the deal.

Our book, A Dude’s Guide to Babies, is out and selling relatively well on Amazon.com. That’s good. (Go write a review!) What you might not know is that the book also is available in your local bookstores.

If it’s not, then you should definitely go talk to the manager and ask for a copy of the book. Even if you don’t want to buy it, say you do and have them order it. We’re sure someone will buy that puppy.

Anyway, because I am a complete nervous wreck, dying for every little bit of confidence and approval that I can force to come my way, I was in the local Barnes & Noble book store on Monday. Just to see if the book was on the shelves.

This is what I saw.IMG_2039

So, aw heck yeah! That was a nice little rush when I saw that.

But, I thought, it seems almost as if it’s fading into the background there. I mean, people will actually have to know it’s there and will need to search for the thing, even when they know in what general area it resides.

That just won’t do.

I mean, there was an entire section just a couple of shelves away to the left that was dedicated to Family & Childcare. It had several new books, and even a few about being a dad. Only there wasn’t anything there about being a dude. That needed to be rectified at once.



And so I made a few moves here and there. Moved a few things over to the side and such.

You know, as you do. And, very shortly, that display was looking just as good as it should, with A Dude’s Guide to Babies sitting front and center in the right place, for everyone to see as they’re moving past.

I mean, that’s a pretty darn nice cover, y’know?

Here’s where I would, if I were in any way sincere about this little bit, ask you to do your part and go out there to the bookstores all across America and start turning these books so they face out into the aisle.

* However, let me make this perfectly clear, I am NOT asking you to do this. It’s just a joke. A JOKE, DUDES! I’m just kidding. I really, really am kidding. 

I’ve been told by a trusted authority that seriously suggesting something like this could be a very bad move on my part. Something about book ninjas and vendetta and stuff like that. Not really sure what he was talking about, but, he seemed sincere so I’m going to go with him.

It was only a joke, folks. Only a joke.


This blog post will self-destruct if you should be caught by law-enforcement or store security. Which you shouldn’t since I clearly stated that it was only a joke and you should not do this. Besides, I’ve never heard of you. In fact, why are you reading this? Who are you, crazy person?

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Outside Of A Dog

by Richard

There are very few things on this planet I love to do more than sit down, crack open a new book (pixel or paper) and then lose myself deep inside the world of the author’s imagination that has been chained to the page to set me free through words. *sigh* It even causes me to get all poetic, like.

Reason I’m getting into all that with you dudes, is to let you know about a new event we’re going to be having here in the United States that’s trying to make sure more people read for pleasure.

A little background: study after study has shown that people who read for pleasure have a better vocabulary and a better vocabulary is associated with increased success at work, higher salary and a person being better thought of. In addition, younger people who read for fun are more likely to succeed in school and more likely to develop the attitude that reading to learn is a good thing and not something to be avoided.

And, like I said, reading can be a heck of a lot of fun.

One of those things I mentioned that I like better than reading a book? It’s the look on someone’s face when I find just the right book for them and they suddenly realize that reading doesn’t have to be drudgery. It can be something you look forward to doing.

I’m not alone in that enjoyment. In fact, a lot of people seem to like that feeling. Which sort of goes a long way toward explaining World Book Night, set for April 23, 2012 (fittingly, just the day before Sarcasmo’s birthday. Sarcasmo who’s more than a voracious reader). This is a fantastic event.

World Book Night is an annual celebration designed to spread a love of reading and books. To be held in the U.S. as well as the U.K. and Ireland on April 23, 2012. It will see tens of thousands of people go out into their communities to spread the joy and love of reading by giving out free World Book Night paperbacks.

World Book Night, through social media and traditional publicity, will also promote the value of reading, of printed books, and of bookstores and libraries to everyone year-round. Successfully launched in the U.K. in 2011, World Book Night will also be celebrated in the U.S. in 2012, with news of more countries to come in future years. 

Note up there it says that people will be giving away World Book Night paperbacks? Yeah, well I don’t think that’s enough. Especially considering that I was too late in signing up to get any of the books.

I’m going to launch a guerrilla action, giving away paperback books to random people in the street. You heard me, I’m going to play Word Santa, giving the joy of reading to whoever I see on April 23. That’s not a lot of time to get ready, so I’d better start searching through the voluminous Jones archives for something everyone will love. Gotta get crackin’.

Oh, yeah. The headline. That’s the start to a great joke about reading by Groucho Marx: “Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.”

Lotta truth there. No question about it.

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