Tag Archives: Barnes And Noble

Word Of Mouth

How do you know that what you want to buy is any good?

If you’re buying something from a nearby brick-and-mortar store, you simply go there, take a look at it, heft it in your hands and get a feel for the object.

Then you go back home and do the same thing you’d do if you were buying the object, sight unseen, from a store on the internet: you look it up and start reading reviews.

I realize that there are some folks out there who are making a mockery of the review system, in that they are either hiring people to write glowing reviews of their product or scathing reviews of the competitor’s product, but I can’t think of a better system — when it’s not being gamed — for getting the unvarnished truth about a product.

Purchaser reviews are like talking over the backyard fence to your neighbor about her new lawn mower, or asking your cubicle-mate at work what he thought about that new Ethiopian restaurant downtown. You get to hear what each dude or dudette really thinks about the purchase or the food or the service.

You know that the person you asked isn’t being paid to speak only in glowing terms about the new nose-hair trimmer she just purchased. If you trust her, then you’ll trust her opinion of the nose-hair trimmer.

The internet, however, is a bit bigger than only your neighborhood. Odds are, you won’t know who the person recommending a product is, but you can be reasonably certain they are reviewing this under their own initiative, not because it’s their job to shill for Company X.

This came to mind last night, when I received a note from Amazon.Com that my review had helped another customer decide to purchase an item I got for Hyper Lad. It made me glad because, for a long while, I’d been reading reviews, but leaving hardly any.

That is just bad form.

See, you might recall that I’m a writer. (See A Dude’s Guide to Babies: The New Dad’s Playbook by Richard Jones and Barry Robert Ozer, on sale at Amazon.com, BarnesandNoble.com, Powells.com and fine brick-and-mortar stores everywhere for proof.)

Since the book came out, I’ve been begging people to read it and then leave a review on Amazon or Barnes and Noble or anywhere they think others will see the review. The more reviews we get, the more people will see it, the more people will buy it, the better I’ll feel about the whole thing. (Which might not be all that important to you, but is oddly high on my list.)

I still don’t think we have enough reviews, but as I was brooding over that, I realized that I wasn’t holding up my end of the bargain. That is, I wanted reviews, but I wasn’t giving reviews.

Now, I understand there’s no big review toteboard up in the sky that ensures if you leave a review, you’ll get a review. But I thought maybe it was time to practice what I preached.

So I’ve been going back and leaving reviews for most of the items I’ve purchased from Amazon.com and other places. It’s taking a long, long, long, long, long (I like to buy things on the internet instead of searching for them IRL), long, long time. But I’m sticking with it.

And I think you should as well. I know you dudes and dudettes have read the reviews others have left, but have you left one in return? If folks don’t keep leaving reviews, the system breaks down and then we have to depend on the paid flacks for their not-so-honest answers.

No one wins when that happens.

Do your part, dudes. Buy a product? Write a review. Read a book? Write a review. Watch a movie? Write a review.

It only takes a couple of minutes. You’ll be glad you did.

You can always start here, reviewing A Dude’s Guide to Babies: The New Dad’s Playbook by Richard Jones and Barry Robert Ozer. Just a thought.

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Liveblogging The Book Signing

Just talked to two lovely women who stopped by the table. They have grown kids, but thought the book might be a good gift for friends of the kids who are having babies. Yes, indeed, we will work with you to find a way for you to take this book home today. Although we might have to take the offer back to our manager.

We keep getting the strangest looks when we start talking to folks about the book. Maybe we should stop asking the ladies in walkers if they want a copy? Possibly.

Sale number two. According to the BN rep, we might be approaching a new record of some sort. They’ve never had this many people run screaming out the exit door.

And there he goes. Our first sale. Well, our first sale today.

Policemen don’t really appreciate a sense of humor.

Apparently there are “laws” against stealing signs and setting them up to block traffic. Something about “safety,” as if that matters when we’re trying to sell books.

Well here we are, dudes. Barry and I have sat down at the table in our Barnes and Noble bookseller at South Park Mall, 4020 Sharon Road in Charlotte, to start selling the book to anyone who walks in the door.

Already we’ve considered stealing a couple of WET FLOOR barricades and setting them up to funnel people through the door and past our table.

We’ll be liveblogging stuff as it happens, so check back frequently. Well, we will be doing that if the press of autograph-hungry readers ever lets up.

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by Richard

Hip, hip huzzah! Big whoops! Go, me!

And other and such sundry congratulatory messages.

Yesterday was the big day. Not a trick. Not an imaginary story. We really did send off A Dude’s Guide to Babies to the printer. Yep, it’s too late now to do anything about anything. Now we just sit back and relax, waiting for the big release date on April 15.

Yeah. April 15, 2013. Tax day. The day all America (except for people like a certain presidential candidate who pays far, far, far, far fewer taxes than he should be because. . . cheating is why. Anyway.) gets all angsty and upset, that’s the day we release the big book.

Yep. That’s good timing. Really. I mean, if ever there was a day that folks needed cheering up, a day when people were starting to think about the child exemption in their income tax prep, well, that’s pretty much the day. And we’ve got the remedy.

It’s funny.

It’s fast.

It’s funny.

It’s practical.

And did we mention that it’s funny? We did? Well, just one more time then. It’s freakin’ hi-larious.

And you can go pre-order it right now at Amazon or Barnes and Noble.

And that wraps up the last of the regularly scheduled shameless self-promotion posts about the book until the publication date comes closer. Like, you know, in a week or so.

Look for the book, dudes.

It’s gonna be good.

Now. With all that work done, it’s time to relax.

. . .

Nope, not happening.

Maybe Barry and I should start planning the sequel, A Dude’s Guide to . . . Teens? Yeah, that sounds about right.

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